Munk Global Conversation & “Fair Trade Football”

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Late last week, Football for Good founder Adrian Bradbury sat down for a ‘Munk Global Conversation’ with Amanda Coletta, where they had an opportunity to talk about “Fair Trade Football”, the pitfalls of sports for development programs, sustaining social businesses, Adrian’s upcoming move to Uganda and, uh, the playoff race in the Championship.

CLICK HERE to listen to the conversation.

Listen to Football for Good founder Adrian Bradbury on CBC’s Metro Morning

Screen Shot 2014-11-03 at 9.09.10 AMOn Monday, Matt Galloway hosted ‘Football for Good’ (FFG) founder and director Adrian Bradbury in the CBC Metro Morning studio.

You can LISTEN HERE as they discuss this new social purpose business, the launch of the Gulu United youth academy and Adrian’s move to northern Uganda in January.

FFG is a social business built on a proven global youth soccer academy model that is focused on unlocking the competitive advantages of war-recovering and emerging regions to develop talent, drive education, mentor youth leaders, lead social change and provide financial returns and opportunities to the communities it serves — starting with the Gulu United Football Club.

CLICK HERE TO LISTEN to the interview.

This new approach also provides a unique opportunity for strategic philanthropists and impact investors to provide working capital for staff, programs and the acceleration of what we’re calling ‘Fair Trade Football’.

CLICK HERE to read the two-page Football for Good executive summary, and get in touch today if you’d like to get involved or learn more.

Registration now open for Rock the Pitch!

Screen Shot 2014-10-13 at 9.15.12 PMOn Friday, December 12, TSN’s Kristian Jack & Gulu Utd’s Adrian Bradbury are hosting the sixth annual ROCK THE PITCH football tournament ‘for good’.

It will be an amazing day of soccer for players at every level (where you get to play hooky from work on a Friday!), have a chance to win some great prizes and also hit the field with local soccer, media, music and entertainment celebrities — with all of proceeds supporting the youth of the Gulu United Football Club in war-recovering northern Uganda.

CLICK HERE for all of the details and to register today!

Football for Good in northern Uganda

FFG-Logo-VerticalThe relaunch of the Gulu United Football Club and the club’s youth academy is being driven through a partnership with Football for Good (FFG) — a disruptive social business and at it’s core, “Fair Trade Football.”

FFG, built on a proven global youth academy soccer model, leads and seeds football academies that unlock the competitive advantages of war-recovering and developing regions. FFG develops talent, educates and mentors youth and participates in the multi-billion dollar business of player transfers to build sustainable local clubs and academies, lead social change and provide a financial return to the community.

Stay tuned for the launch of

Rock the Pitch to merge with Kristian Jack event

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Rock the Pitch 2014 is going to be bigger and better than ever!

We originally announced an August date for this year’s Rock the Pitch, but we are now going to ask to to sit tight and get your teams ready for a fall/winter event as we merge Rock the Pitch with the Kristian Jack Charity Tournament.

Both events are in their sixth year, and Gulu United FC international director Adrian Bradbury and TSN soccer analyst Kristian Jack want to bring you a new format and a truly memorable footy fundraiser in 2014. Continue reading

Kipper Luwalo arrival boosts Uganda U17 camp

Screen Shot 2014-06-11 at 12.13.33 PMUganda’s Kawowo Sports reported today, “The timely arrival of the stylish attacking Uganda national U-17 midfielder, Kipper Luwalo (pictured left) has boosted the team’s camp ahead of the first leg of the 2015 African U-17 championships qualifier against Seychelles on Saturday in Victoria.”

Gulu United’s Luwalo returned to Uganda on Sunday after a two-week training stint in Canada that saw him work with the Soccer Academy Alliance of Canada’s Power FC, English Championship side Brentford Football Club and Toronto FC of Major League Soccer.

Click here for the complete story at Kawowo Sports, and visit SuperSport for a feature on the naming of the U17 travel squad.

Last kick in Canada. Next stop, Jinja.

Screen Shot 2014-06-10 at 9.55.57 AMWith his final kick in Canada, Kipper Luwalo played a full 90 minutes and a key role in midfield as the Power FC U20s topped Sigma FC 2-1.

CLICK HERE for all of the photos from the match.

Early Tuesday morning, Kipper arrived safely in Uganda and was whisked off to Jinja where he joins Steven Bongomin at the U17 National Team Camp, as they prepare for their opener versus Seychelles.